How to Add an Article to LinkedIn | A Step-by-Step Guide

por | Sep 26, 2023

LinkedIn is not only a platform for job seekers and professionals; it is also a thriving hub for content creators. If you have a valuable article that you want to share with your network or a broader audience, adding it to LinkedIn can significantly increase your visibility and credibility. In this comprehensive article, we will walk you through the process of how to add article to LinkedIn, making sure your content reaches the right audience and makes a lasting impression.

Why Share Articles on LinkedIn

LinkedIn is a professional network, and learning how to add article to LinkedIn can have several advantages. It allows you to:

  • Showcase Your Expertise. Sharing well-researched articles demonstrates your knowledge and expertise in your field.
  • Build a Thought Leadership Presence. Regularly sharing valuable content positions you as a thought leader in your industry.
  • Expand Your Network. Engaging articles can attract more connections, expanding your reach.

Creating Compelling Content

Crafting an Attention-Grabbing Headline

Your article’s headline is the first thing people see. Make it compelling, concise, and relevant to your content. A good headline piques curiosity.

Writing a Captivating Introduction

Your introduction should hook the reader. Pose a question, state a surprising fact, or tell a brief story related to your topic.

Structuring Your Article

Use clear headings and subheadings to break down your content into digestible sections. This enhances readability and keeps readers engaged.

Adding Media and Visuals

Incorporate images, videos, and infographics to make your article visually appealing and informative. Visual content often performs better on LinkedIn.

Optimizing for SEO

Keywords and Phrases

Identify relevant keywords for your article and strategically place them in your content, including the headline, body, and meta description.

Meta Descriptions

Write a concise meta description that summarizes your article and includes your target keywords. This is crucial for search engine visibility.

Publishing Your Article

When you are satisfied with your article, click the «Publish» button on LinkedIn. Choose your target audience and add relevant tags.

Engaging with Your Audience

Responding to Comments

Engage with your readers by responding to comments. Encourage discussions and build a community around your content.

Sharing in Relevant Groups

Join and share your article in LinkedIn groups related to your industry or topic. This can increase visibility and engagement.

Measuring Your Success

Track the performance of your article using LinkedIn Analytics. Monitor views, likes, comments, and shares to gauge its impact.

Promoting Your LinkedIn Article

Share your article on other social media platforms and via email to expand its reach beyond LinkedIn.

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Let’s analyze the following about: How to Add Article to LinkedIn

Can I edit my published LinkedIn article?

Yes, you can edit your article even after it is been published. Simply go to your article, click on «More,» and select «Edit.»

Should I share my article multiple times on LinkedIn?

While it is okay to share your article more than once, avoid spamming your network. Share it with different captions or in relevant groups.

Can I see who has viewed my LinkedIn article?

Yes, LinkedIn provides insights into who has viewed your article. You can find this information in the article’s analytics.



How long should my LinkedIn article be?

LinkedIn articles can vary in length, but aim for at least 500 words to provide valuable insights.

Is it necessary to use hashtags in my LinkedIn article?

Using relevant hashtags can increase the discoverability of your article, so consider adding a few that are related to your topic.

Conclusion: Your LinkedIn Article’s Impact

Adding articles to LinkedIn is a powerful way to showcase your expertise, build a strong professional network, and establish yourself as a thought leader. By following these steps and consistently creating valuable content, you can leverage LinkedIn’s vast audience to your advantage.

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